Digital Operations Manager
My time at WarnerMedia (now Warner Bros. Discovery) was a jump start into managing projects that were high visibility, with large budgets, while also doing day to day operations. My core responsibility became leading giveaway and sweepstakes for TBS/TNT, and assisting with live events like NBA on TNT.
Scheduling and benchmarking for specialized campaigns
Created micro-sites for TBS/TNT marketing campaigns; coordinating with designers on wireframes and comps, while assisting marketing with project managing their campaigns
Managed various sweepstakes and live-event micro-sites for TBS/TNT: The Alienist (season 1), CONAN Pop Giveaway, The Last O.G. Sweepstakes (seasons 1 and 2), Snoop Dogg Presents the Devil’s Wild Sweepstakes (seasons 1 and 2)
Managed UGC campaigns and micro-sites for The Last O.G. (season 2) Final Space (season 2), Animal Kingdom (season 4) and Claws (season 2)
As the lead project manager for TBS/TNT I held down the building out the marketing promotions for series premieres pages, live event, giveaway and sweepstakes pages.
Created custom giveaway and sweepstakes campaigns using custom CSS on Wyng
Successfully increased unique newsletter signups across TBS/TNT with giveaways and sweepstakes, average email opt-in per campaign 30,000 users
Established SOP with legal department to streamline rules and legal content on sites
Managed asset distribution for over 3,000 fans/customers
Challenges & Solutions
Challenges
Fear of failing on high budget / high visibility projects
Navigating work and communication with bi-coastal teams
Learning how to maintain case study decks and market research presentations
Solutions
I failed. There really wasn’t any away around fearing failure. I had to learn how to take my lumps and move onto the next project. The process wasn’t fun, but it was a valuable lesson.
My work with WarnerMedia was the first time I really had to schedule my work time around Eastern Standard Time. Establishing a work schedule was a must in order to get all necessary work done before people left for the evening.
I had to take baby steps and start with basic case studies. With market research, the best solution was to team up with colleagues to get things done.
Highlights
Conan Pop Giveaway
WarnerMedia (TBS) SDCC 2018 Funko Pop Sweepstakes
Over the course of four days during San Diego Comic-Con, Conan fans watch the live show for a chance to win limited edition Pops. Fans watch Conan Live from Comic-Con for a chance to win a limited edition Conan Funko Pop.
During the live show a code would be displayed on screen, as well as onscreen for the live audience, for each Funko Pop for four nights of the show.
Users were randomly directed to either a “winner” or “better luck next time” pages after signing up. 2000 users were selected for each Funko Pop figure.
I Am The Night & Root of Evil
WarnerMedia (TNT)
I Am The Night Sweepstakes consisted of a simple landing page, with signups getting the chance to win props from the set.
In support of IATN, the "Root of Evil" podcast added ancillary content to keep users engaged between episodes. “Root of Evil” is an unflinching look at one family’s awful past and astonishing dysfunction, with one of the most famous unsolved murders in American history at the center of it. The landing page was updated weekly as episodes were released.
